Bill Clark, Chairman & CEO, states, “In this highly competitive global marketplace, our business success depends on supporting our customers. As we continue to develop new products and technologies, the rebrand and enhanced communication will showcase our customized expertise that results in smart innovation and growth for our customers.”
The rebrand, including an updated logo, establishes a global vision for the company with a distinctive point of view that sets out to further strengthen long-term strategic customer partnerships. The contemporized logo captures the new positioning and is stated in the new tagline “Progressive Collaboration for Superior Performance. Worldwide.” The contained oval, the company’s badge of quality, stability, and trust, signifies consistency, while the letters W, C, and C represent the rich history and heritage of the company. The addition of ‘Wall Colmonoy’ underneath the oval signifies the universal umbrella under which all products, services and locations fall.
As part of the rebrand, Wall Colmonoy’s Aerobraze division, purchased in 2006, was renamed Aerobraze Engineered Technologies. The new name reflects the broadened scope of the division’s capabilities in manufacturing engineered components and technologies for aerospace, energy, defense and transportation industries. The division meets aerospace quality standards in applications using the processes of brazing, surfacing, welding, thermal processing, fabricating, machining and overhauling. Ed Ridge, Chief Operating Officer for the division, leads the team’s focus on technology, innovative applications and new product development through a disciplined manufacturing and rigorous quality control process demanded by the aerospace, defense, and energy industries.
The new global website and updated communication materials will be rolled out in the coming months.
