--- title: Wall Colmonoy Announces a Global Rebrand Initiative description: Wall Colmonoy Announces a Global Rebrand Initiative image: https://news.wallcolmonoy.com/hubfs/Imported_Blog_Media/Postcards-294x300.png --- [![Wall-Colmonoy](https://news.wallcolmonoy.com/hs-fs/hubfs/WallColmonoy_May2019%20Theme/Images/wch-logo.png?width=192&height=27&name=wch-logo.png "Wall-Colmonoy")](https://www.wallcolmonoy.com/) - [Products & Capabilities](https://www.wallcolmonoy.com/products-capabilities/) - [Surfacing Alloys](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/) - [Overview](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/) - Locations - [Los Lunas](https://metals.wallcolmonoy.com/products-capabilities/alloy-products-los-lunas) - [Wall Colmonoy Limited (UK)](https://metals.wallcolmonoy.com/products-capabilities/wall-colmonoy-limited-uk) - [Colmonoy® Origins](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/colmonoy-nickel-based-hardfacing-alloy-origin/) - [Hard-Surfacing](https://www.wallcolmonoy.com/nickel-and-cobalt-hard-surfacing-alloys/) - [Colmonoy® Nickel-Based Surfacing Alloys](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/colmonoy-nickel-based-hardsurfacing-alloys/) - [Wallex® Cobalt-Based Surfacing Alloys](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/wallex-cobalt-based-hardsurfacing-alloys/) - [SoloCoat™ Metallizing Powders](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/solocoat-metallizing-powders/) - [ColTung™ Nickel-based Hardfacing Rod](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/coltung-nickel-based-hardfacing-rod/) - [WallCarb™ HVOF Powders](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/wallcarb-hvof-powders/) - [Industries](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Oil & Gas](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/oil-gas-industry/) - [Glass Container](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/glass-container-industry/) - [Rubber & Plastics](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Waste-to-Energy / Biomass](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/waste-to-energy/) - [Steel](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/steel/) - [Pumps](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/colmonoy-nickel-and-wallex-cobalt-extending-life-of-pump-parts/) - [Mining](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Pulp & paper](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Agriculture](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Spraywelder](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/spraywelder/) - [Fusewelder](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/fusewelder/) - [Quality Assurance](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/quality-assurance/) - [R & D](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/research-development/) - [Colmonoy News](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/colmonoy-news/) - [News & Events](https://news.wallcolmonoy.com/tag/surfacing) - [Tradeshows & Events](https://news.wallcolmonoy.com/tag/tradeshows-events) - [Brazing Alloys](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/) - [Overview](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/) - Locations - [Los Lunas](https://metals.wallcolmonoy.com/products-capabilities/alloy-products-los-lunas) - [Wall Colmonoy Limited (UK)](https://metals.wallcolmonoy.com/products-capabilities/wall-colmonoy-limited-uk) - [NICROBRAZ® NICKEL-BASED BRAZING ALLOYS](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/nicrobraz-nickel-based-brazing-filler-metals/) - [NIFEROBRAZ™ IRON-BASED BRAZING ALLOYS](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/niferobraz-iron-based-brazing-filler-metals/) - [CUBRAZ™ COPPER-BASED BRAZING ALLOYS](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/cubraz-copper-based-brazing-filler-metals/) - [Industries](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/industries/) - Aerospace - Automotive / Diesel Engines - Power Gen - Nuclear / Energy - Marine - Medical - Home Appliances - Food & Beverage - [Brazing Powders](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-powders/) - [Brazing Pastes](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-pastes/) - [Brazing Rods](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-rods/) - [Brazing Aids](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/) - [Nicrobraz® Stop-Off™ Materials](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrobraz-stop-off-materials/) - [Nicrobraz® Flux](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrobraz-flux/) - [Nicrobraz® Cements and 'S' Binders](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrobraz-cements-and-s-binder/) - [NicroBlast™ Grit](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicroblast-grit/) - [Nicrogap™ Alloys](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrogap-alloys/) - [Roller Coating](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/roller-coating/) - [Screen Printing](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/screen-printing/) - [NicroSpray](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/nicrospray/) - [Brazing School](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-school/) - 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[Colmonoy® Origins](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/colmonoy-nickel-based-hardfacing-alloy-origin/) - [Hard-Surfacing](https://www.wallcolmonoy.com/nickel-and-cobalt-hard-surfacing-alloys/) - [Colmonoy® Nickel-Based Surfacing Alloys](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/colmonoy-nickel-based-hardsurfacing-alloys/) - [Wallex® Cobalt-Based Surfacing Alloys](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/wallex-cobalt-based-hardsurfacing-alloys/) - [SoloCoat™ Metallizing Powders](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/solocoat-metallizing-powders/) - [ColTung™ Nickel-based Hardfacing Rod](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/coltung-nickel-based-hardfacing-rod/) - [WallCarb™ HVOF Powders](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/wallcarb-hvof-powders/) - [Industries](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Oil & Gas](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/oil-gas-industry/) - [Glass Container](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/glass-container-industry/) - [Rubber & Plastics](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Waste-to-Energy / Biomass](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/waste-to-energy/) - [Steel](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/steel/) - [Pumps](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/colmonoy-nickel-and-wallex-cobalt-extending-life-of-pump-parts/) - [Mining](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Pulp & paper](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Agriculture](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/surfacing-alloys-industries/) - [Spraywelder](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/spraywelder/) - [Fusewelder](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/fusewelder/) - [Quality Assurance](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/quality-assurance/) - [R & D](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/research-development/) - [Colmonoy News](https://www.wallcolmonoy.com/products-capabilities/surfacing-alloys/colmonoy-news/) - [News & Events](https://news.wallcolmonoy.com/tag/surfacing) - [Tradeshows & Events](https://news.wallcolmonoy.com/tag/tradeshows-events) - [Brazing Alloys](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/) - [Overview](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/) - Locations - [Los Lunas](https://metals.wallcolmonoy.com/products-capabilities/alloy-products-los-lunas) - [Wall Colmonoy Limited (UK)](https://metals.wallcolmonoy.com/products-capabilities/wall-colmonoy-limited-uk) - [NICROBRAZ® NICKEL-BASED BRAZING ALLOYS](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/nicrobraz-nickel-based-brazing-filler-metals/) - [NIFEROBRAZ™ IRON-BASED BRAZING ALLOYS](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/niferobraz-iron-based-brazing-filler-metals/) - [CUBRAZ™ COPPER-BASED BRAZING ALLOYS](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/cubraz-copper-based-brazing-filler-metals/) - [Industries](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/industries/) - Aerospace - Automotive / Diesel Engines - Power Gen - Nuclear / Energy - Marine - Medical - Home Appliances - Food & Beverage - [Brazing Powders](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-powders/) - [Brazing Pastes](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-pastes/) - [Brazing Rods](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-rods/) - [Brazing Aids](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/) - [Nicrobraz® Stop-Off™ Materials](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrobraz-stop-off-materials/) - [Nicrobraz® Flux](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrobraz-flux/) - [Nicrobraz® Cements and 'S' Binders](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrobraz-cements-and-s-binder/) - [NicroBlast™ Grit](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicroblast-grit/) - [Nicrogap™ Alloys](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-aids/nicrogap-alloys/) - [Roller Coating](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/roller-coating/) - [Screen Printing](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/screen-printing/) - [NicroSpray](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/nicrospray/) - [Brazing School](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/brazing-school/) - [Quality Assurance](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/quality-assurance/) - [Nicrobraz News](https://www.wallcolmonoy.com/products-capabilities/brazing-alloys/nicrobraz-news/) - [News & Events](https://news.wallcolmonoy.com/tag/brazing) - [Tradeshows & Events](https://news.wallcolmonoy.com/tag/tradeshows-events) - [Brazing Engineering Services](https://www.wallcolmonoy.com/products-capabilities/brazing-engineering-services/) - [US Brazing Engineering Center](https://www.wallcolmonoy.com/products-capabilities/brazing-engineering-services/us-brazing-engineering-center/) - [UK Brazing Centre](https://www.wallcolmonoy.com/products-capabilities/brazing-engineering-services/uk-brazing-centre/) - [Coating Solutions](https://www.wallcolmonoy.com/products-capabilities/aerobraze-engineered-technologies/high-performance-high-value-hardsurfacing-wear-resistant-coatings/) - [Additive Manufacturing](https://www.wallcolmonoy.com/products-capabilities/additive-manufacturing/) - [Overview](https://www.wallcolmonoy.com/products-capabilities/additive-manufacturing/) - Location - [Wall Colmonoy Limited (UK)](https://metals.wallcolmonoy.com/products-capabilities/wall-colmonoy-limited-uk) - [Wallex® CoCr Powders & Discs](https://www.wallcolmonoy.com/products-capabilities/additive-manufacturing/additive-manufacturing-dental-cobalt-chromium-powders-and-investment-cast-discs/) - [Binder Jetting](https://www.wallcolmonoy.com/products-capabilities/additive-manufacturing/binder-jetting/) - [Request for Quote](https://metals.wallcolmonoy.com/additive-manufacturing-3d-binder-jetting-request-for-quote) - [Precision Components](https://www.wallcolmonoy.com/products-capabilities/precision-components/) - [Overview](https://www.wallcolmonoy.com/products-capabilities/precision-components/) - Location - [Wall Colmonoy Limited (UK)](https://metals.wallcolmonoy.com/products-capabilities/wall-colmonoy-limited-uk) - 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[Castings](https://news.wallcolmonoy.com/tag/castings) - [Aerobraze](https://news.wallcolmonoy.com/tag/aerobraze) - [Nicrocraft](https://news.wallcolmonoy.com/tag/nicrocraft) - [Corporate](https://news.wallcolmonoy.com/tag/corporate) - [Careers](https://news.wallcolmonoy.com/tag/careers) - [Contact Us](https://www.wallcolmonoy.com/contact/) - [Technical Center](https://www.wallcolmonoy.com/technical-center/) - [Sign-up for updates](https://www.wallcolmonoy.com/contact/sign-up-for-updates/) - [Download Certificates of Approval](https://www.wallcolmonoy.com/contact/downloadcertsapprovals/) # Wall Colmonoy Announces a Global Rebrand Initiative [![Wall Colmonoy vision and values ](https://news.wallcolmonoy.com/hs-fs/hubfs/Imported_Blog_Media/Postcards-294x300.png?width=200&height=204&name=Postcards-294x300.png)](https://news.wallcolmonoy.com/hubfs/Imported_Blog_Media/Postcards.png)Wall Colmonoy, a global materials engineering group of companies engaged in the manufacturing of surfacing and brazing products, cast products, turbine engine components and heat exchangers, today unveils a global rebrand initiative in support of the company’s long-term growth strategy. The company’s engineering expertise is seen throughout aerospace, defense, automotive, oil & gas, glass, energy, food, marine, rubber and plastic industries. With over 70 years in business, Wall Colmonoy recognized it was vital to communicate their full range of capabilities across a global platform in order to uniquely and credibly address their customers’ evolving needs. Bill Clark, Chairman & CEO, states, “In this highly competitive global marketplace, our business success depends on supporting our customers. As we continue to develop new products and technologies, the rebrand and enhanced communication will showcase our customized expertise that results in smart innovation and growth for our customers.” ### **“The rebrand ...will showcase our customized expertise that results in smart innovation and growth for our customers.”** The rebrand, including an updated logo, establishes a global vision for the company with a distinctive point of view that sets out to further strengthen long-term strategic customer partnerships. The contemporized logo captures the new positioning and is stated in the new tagline “Progressive Collaboration for Superior Performance. Worldwide.” The contained oval, the company’s badge of quality, stability, and trust, signifies consistency, while the letters W, C, and C represent the rich history and heritage of the company. The addition of ‘Wall Colmonoy’ underneath the oval signifies the universal umbrella under which all products, services and locations fall. ## **Aerobraze Engineered Technologies – A New Name and a New Vision** ### **“...focus on technology, innovative applications and new product development through a disciplined manufacturing and strict quality control process...” ** As part of the rebrand, Wall Colmonoy’s Aerobraze division, purchased in 2006, was renamed Aerobraze Engineered Technologies. The new name reflects the broadened scope of the division’s capabilities in manufacturing engineered components and technologies for aerospace, energy, defense and transportation industries. The division meets aerospace quality standards in applications using the processes of brazing, surfacing, welding, thermal processing, fabricating, machining and overhauling. Ed Ridge, Chief Operating Officer for the division, leads the team’s focus on technology, innovative applications and new product development through a disciplined manufacturing and rigorous quality control process demanded by the aerospace, defense, and energy industries. 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